Analysis of apple fruits profitability in selected markets in Abuja metropolis, Nigeria

Abstract

This study analysed profitability of apple fruits in some selected markets in Abuja metropolis, Nigeria. A purposive sampling technique was used to select 120 apple fruit marketers. The data obtained was analysed using descriptive analysis, gross margin analysis, multiple regression analysis and factor analysis. The results reveal that most (76.67%) of the apple fruit marketers were male. Gross margin of N4,240.19 per carton (45kg) was recorded, while the benefit cost ratio was 1.20. The study also revealed that the profit made by apple fruit marketers were premise on their level of education and marketing experience. Poor pricing (0.5260), perishability (0.6106), inadequate extension services (0.9395) were the constraints experienced by apple fruit marketers in the study area. Therefore, more women should be encouraged to join the business and those already in the business should collaborate to generate fund to purchase storage and transport facilities. In addition, apple fruit marketers should visit extension agents to learn modern ways of preserving and prolonging apple fruit shelf life.