EVENT MANAGEMENT IN AN ACADEMIC INSTITUTION: A REVIEW OF THE DEPARTMENT OF THEATRE ARTS UNIVERSITY OF IBADAN NIGERIA 60TH ANNIVERSARY CELEBRATION

Abstract

Event management has become systematic and procedural in recent times with different templates and frameworks being postulated by event management scholars and practitioners alike. However, there is scant attention paid to assessing the effectiveness of some of the proposed models particularly concerning events managed in academic institutions in Nigeria. The objective of this study, therefore, is to document the management of the 60th anniversary event of the Department of Theatre Arts, University of Ibadan Nigeria and assess the operational modalities utilised in managing it in line with the Tum, Norton, and Wrights' Event Operations Management Model of achieving strategic objectives, satisfying customers wants and efficient utilisation of resources. This is with the view to determine the extent of success of the anniversary celebration.