A Review of e-Commerce Adoption in Nigeria based on Security and Trust

Abstract

Abstract

Electronic commerce (EC) is an Internet-based technology that has gained wide acceptance by business operators and its usage has drastically increased over the years due to the transformation enabled by information technology. Despite the progress so far made in Information Technology (IT) including the e-Commerce, several factors still affect the services provided by e-commerce vendors that include security, privacy, trusts and perceived risks. This paper, therefore, investigated the adoption of e-commerce based on security and trust in Nigeria using a comprehensive review of literature in the related areas, and the methodology adopted was based on secondary data. The study also proposed theoretical models targeted at investigating the relationship between security issues, privacy and how they affect customers’ behaviour and the trust degree in e-commerce. Findings reveal that improved security and trust are the bases of increase in the adoption threshold and the use of ecommerce in developing countries. The study, therefore, recommends that e-commerce platform developers should endeavour to build websites that are user-friendly and devoid of ambiguity as well as incorporate dynamic security systems to safeguard the personal information of the customers. Also, e-commerce platform developers need to interact frequently with consumers (or merchants) to establish a strong relationship that would engender trust.