Influence of agriculture portrayal in Ona Wura movie on youths’ perception of agricultural career in Ibadan North local government area of Oyo State, Nigeria

Abstract

Entertainment-education tools are underutilised in the promotion of food security in Nigeria. This study assessed the influence of positive portrayal of agriculture in few scenes of Ona Wura movie on youths’ perception of agriculture as a career in Oyo State. Exposure to, satisfaction and retention of the movie as well as youths’ perception of career in agriculture were assessed using structured questionnaire administered to 130 secondary school students randomly selected from the study area. Data were analysed using t-test at 95% level of significance. Only a few students (4.7%) had watched the movie more than once. Respondents were satisfied with the lessons learnt in the movie (x?=1.54), but majority (86.9%) had low retention of the movies watched. There was a slight increase in the percentage of respondents with favourable perception of a career in agriculture (from 50.8% to 56.9%) after watching the movie. There was no significant difference in the respondents’ perceptions of career in agriculture before and after exposure to the movie (p?0.05). Stakeholders should be strategic in their use of entertainment education to enhance youths’ perception of agriculture in Nigeria.