COMMUNICATION PROCESSES AS CORRELATE OF EFFECTIVE SPORT MANAGEMENT

Abstract

This study examined communication processes as correlate of effective sport management. Ninety-one participants from sports organizations in Nigeria {N = 91} were sampled on Sport Communication Scale and Sport Management Effectiveness Scale. Results indicated a positive relationship of the communication processes on sports management effectiveness. Further results also revealed that the communication process variables significantly (P<0.5) predicted the management effectiveness of sport organization. Conclusively, every member within the sports organization will improve their communication skills if they follow the communication process and avoid those barriers. Individuals in the sports organization that understand the communication process will be more effective in communication skills and this will significantly have a positive impact on the quality of information dissemination of the organization.